That sinking feeling when you look at the sales numbers? When they’re not just flat, but actually dipping? You're not alone. Many businesses, from bright-eyed startups to seasoned enterprises, hit this wall, wondering why their best efforts aren't translating into results. In today's fast-moving market, getting to the "why" behind a sales slump isn't just important – it's the critical first step towards a powerful turnaround. After all, you can't fix what you don't understand.