Any technique, even the highest quality one, sooner or later breaks down and has to be repaired. Opening your own service center or workshop is a good idea to benefit people and do what you love. But before you start organizing, you need to carefully consider the algorithm of actions. In this article, we will tell you step by step how to properly approach the opening of a service center or a workshop for the repair of equipment.
1. Step - do you know how to repair equipment yourself?
The first thing you should pay attention to is whether you know how to repair equipment yourself. If yes, that's good, if not, that's not a problem either. You will need to hire at least one specialist engineer. It will be useful to make acquaintances in advance with colleagues from other service centers. After all, even if you yourself know how to repair equipment, there are no universal masters, and you will not be able to do some part of the repair. At times like this, you will need people you know from other service centers.
2. Step - equipment.
To repair equipment, you will need to fully equip the engineer's workplace: a soldering station, a set of screwdrivers, a sealant, a power supply, plectrums, tweezers, a scalpel, an ultrasonic bath, a microscope, lamps (at least two), a board holder, suction cups and others. Also, it would be nice to have a bottom heating of the board, a separator for sticking displays, an ultraviolet lamp, glue for gluing displays and a steel string for a separator. And the workplace for one engineer is ready!
3. Step - furniture.
You will need:
- cabinet for storing accepted and ready to dispense devices,
- cabinet for hardware storage,
- engineer's desk,
- the reception where you will receive devices from customers.
That's all you need to open your first workshop.
4. Step - choosing a maintenance system and creating a website.
Before opening your workshop, you need to decide on the choice of automation software. Since in the future, all business processes will be based on the software that you have chosen in advance. It is also important to order website development from intelligent programmers. The site should not only be beautiful, convenient and understandable for the client, but also technically correct. Otherwise, you will have to forget about the first page of Google and SEO promotion.
5. Step - legal registration.
To get started, you need to register as an individual entrepreneur, buy a complaint book and equip a consumer corner. After that, you can start a legitimate activity in legal terms.
6. Step - search for premises for rent.
At first, 10-15 meters will be enough for you, preferably with the possibility of placing advertisements on the facade.
7. Step - advertising.
Today, the main source of customer acquisition is the Internet. Of course, you can place outdoor advertisements, signs, holders on lighting poles, but all this will give a very insignificant flow of customers. An exception is accommodation in shopping centers. Shortcomings: high rental rates and a high entry price, since the administration has certain requirements for the appearance of your workshop. Consequently, high upfront costs and high rents can cause you losses, at least in the first two months. It is highly discouraged to open the first workshop in the mall.
There are many channels on the Internet from which you can get quality traffic. These are mainly: contextual advertising Google AdWords and Yandex Direct, as well as SEO-promotion. In addition, you need to use SMM advertising on social networks, display and banner advertising. It is important to note that display and banner advertising is a tool exclusively for professionals.