Gincore Update: A Revolution in Business Management

🎯 Ad Channel Performance Measurement System

Comprehensive Analytics for Online and Offline Channels

Thanks to the new advertising channel analytics tool, you will get precise answers to key questions: where do your customers come from, how much money is spent on acquiring them, and how profitable are your advertising campaigns.

What has changed:

• Before: Scattered data from different sources, difficulty in tracking ROI
• After: A unified system for collecting and processing data from all advertising channels

Key features:

• Automatic data collection from Google Analytics
• Tracking of offline sources via special codes
• Creation of clear performance graphs
• Comparative analysis of all advertising sources

Innovative Code System to Bridge Online and Offline

The updated interface will help you find the necessary functions faster and save time, thanks to a special script that generates unique codes for each website visitor.

How it works:

1. A visitor comes to your website and sees a personal “discount code”
2. When contacting the service center, the customer provides this code
3. The system automatically links the physical order to the online session
4. The entire visit history and traffic sources are saved for analysis

📊 Advanced Reporting System

Comprehensive Analytics in One Place

The new “Statistics” section provides a complete picture of your business's performance for any selected period.

Detailed Channel Analysis

The system allows you to view all metrics for each advertising channel separately, including subcategories for internet sources with automatic data loading from Google Analytics.

🔄 Assisted Conversion Tracking

Fair Performance Attribution

The updated system accounts for assisted conversions and correctly attributes the weight of each channel, even if the customer interacted with various advertising media before placing an order.

Advantages:

• More accurate assessment of each channel's contribution
• Fair budget allocation among sources
• Understanding the complete customer journey to purchase

💰 Cashless Payments via Fiscal Registrar

Simplified Payment Process

We've added the ability to accept cashless payments through a fiscal registrar. In the fiscal device settings, you can specify the cash register through which cashless payments will be processed.

Practical application:

• Customers can pay for services with a card directly at the service center
• Automatic generation of fiscal receipts
• Simplified reporting for cashless transactions

📧 Automatic Emailing of Receipts

Modern Service for Customers

The system now automatically sends electronic receipts to customers' emails, which meets modern business requirements and enhances the level of service.

Benefits for the business:

• Compliance with legal requirements
• Increased customer loyalty
• Savings on printing paper receipts
• Convenience for customers in managing their personal records

🚀 Examples of Using the New Features

Scenario 1: Analyzing Advertising Effectiveness

A service center owner launches ads on Google Ads and social media. A week later, they go to the “Statistics” section, select the period, and see that Google Ads brought in 50 visitors, of whom 10 called, 7 visited the center, and 5 paid for services. With an average check of $200 and an ad spend of $300, the ROI is 233%, indicating a highly effective channel.

Scenario 2: Tracking Offline Sources

A customer saw an ad on a social network, visited the website, got a discount code, but didn't call right away. Two days later, they came to the service center and gave the code. The system automatically linked their visit to the original source—the social media ad.

“We can only manage what we can measure.”