Your sales managers make hundreds of calls. But are you sure they aren’t losing customers?

• The customer is interested but walks away.
• The manager fails to handle objections.
• Sales slump, and the reason remains unclear.

Companies that analyze calls boost conversion rates by 1.5–2 times. They know exactly where deals are falling through and how to fix it.

• How can you monitor calls without listening to hundreds of recordings?
• What mistakes are holding your managers back from selling?
• How does automated call analysis fuel business growth?

This article provides clear answers and a ready-made solution. Read to the end!

Why Call Monitoring Is Hidden Money for Your Business

You already know that calls are one of the most powerful sales tools. In our first article, we broke down the structure of an ideal call and demonstrated why managers lose customers without a clear script.

Then we discovered that even an ideal call doesn’t guarantee success – 80% of customers raise objections, and only proper handling of their concerns leads to a deal.

But there’s a problem. Even if your managers know how to structure a conversation and handle objections correctly, they don’t always follow these principles.

• ❌ Some forget to identify customer needs.
• ❌ Some ignore key objections.
• ❌ Some fail to close the deal and lose the customer at the final stage.

Supervisors can’t manually review hundreds of calls, and managers often overlook their own mistakes. As a result, the company loses dozens of potential deals every day.

Call Monitoring = Sales Growth

Companies that analyze calls increase conversion rates by 1.5–2 times. This isn’t just dry statistics. Once you start breaking down calls and eliminating weak spots, sales grow automatically.

What Does Call Monitoring Offer?

• ✅ Identifies hidden mistakes that hinder sales.
• ✅ Analyzes managers’ weak points and helps correct them.
• ✅ Enhances customer service and loyalty.

But how can you monitor calls without spending all your time on it?

The answer is automated call analysis with Gincore.

👉 Next, we’ll explore which metrics are crucial for call monitoring and how AI can boost your business.

How to Evaluate Call Quality

Call monitoring is more than just listening to recordings. It’s essential to understand how effective each conversation was. When calls are evaluated correctly, weak points can be identified and fixed swiftly.

Which Metrics Matter?

• 📌 Percentage of Successful Calls – the proportion of conversations that resulted in a sale.
• 📌 Average Call Duration – calls that are too short indicate a lost customer, while overly long calls suggest inefficiency.
• 📌 Objection Handling – how well the manager turns customer doubts into a buying decision.
• 📌 Adherence to Call Structure – following a structured dialogue increases the chance of success.
• 📌 Tone and Speech Dynamics – customers should feel confidence and interest, not monotony or pressure.

How Does Gincore Evaluate Calls?

Gincore automatically analyzes calls using key parameters. The system assesses whether the manager followed the structure, handled objections, introduced themselves, and captured key details.

How Does It Work?

• ✅ AI transcribes the call into text.
• ✅ Identifies the call’s objective.
• ✅ Checks if it meets quality criteria.
• ✅ Assigns a score from 0 to 10 to each call.
• ✅ Detects manager errors and offers recommendations.

📌 Fact: Companies that use automated call analysis increase sales by 20–30% in just 3 months.

👉 Next, we’ll discuss how automation not only monitors calls but also transforms them into a growth tool.

★ Gincore: Automated Call Monitoring and Quality Assessment

Manual call monitoring is time‐consuming, subjective, and inefficient. Gincore solves this problem. The system automatically analyzes calls, identifies mistakes, and helps improve the quality of customer interactions.

What Does Gincore Do?

• 🔹 Records all calls and stores them in the system – Every incoming and outgoing call is logged in the module “Customers – Calls”. You can easily find the required recording and review the conversation details.
• 🔹 Transcribes speech and converts calls into text – AI transforms the conversation into text, enabling you to analyze calls without listening to them.
• 🔹 Identifies the call’s purpose and effectiveness – Gincore determines why the customer called:
  • ✅ To check product availability.
  • ✅ To place an order.
  • ✅ To inquire about the status of an application.
  • ✅ To lodge a complaint.
  • ✅ To discuss potential collaboration.
• 🔹 Evaluates calls against a checklist of criteria – Each call purpose has its own list of quality criteria. For example:
  • ✔ Introduced themselves and mentioned the company.
  • ✔ Confirmed the customer’s name.
  • ✔ Clearly answered whether the product is available.
  • ✔ Offered an alternative if the product is unavailable.
  • ✔ Ended the call politely.
• 🔹 Assigns a score from 0 to 10 – Each call is given a numerical score. The more criteria met, the higher the score.
• 🔹 Identifies mistakes and provides recommendations – Gincore highlights manager errors. For example:
  • ❌ The manager failed to greet the customer.
  • ❌ Missed an important question.
  • ❌ Did not offer an alternative.

Most importantly, the system immediately offers advice on how to correct mistakes!

What Does a Supervisor Get?

• 📊 Employee Leaderboard – Who is excelling and who is losing customers?
• 📊 Performance Trends – Who is improving their metrics and who isn’t?
• 📊 Overall Call Rating – How many calls were conducted with quality?

• 📌 Manual call reviews take hours. Gincore does it in seconds.
• 📌 You immediately see which mistakes are hindering sales.
• 📌 Managers receive clear recommendations on how to improve their communication.

Call monitoring now requires no extra time – the system handles everything automatically.

👉 Next, we’ll explore how this impacts sales and why companies that analyze calls earn more. 🚀

How Does Call Analysis Boost Sales?

Every call is an opportunity to earn. But managers often lose customers by overlooking their mistakes. They might fail to identify needs, mishandle objections, or neglect to close the deal.

As a result, up to 50% of potential sales are lost due to ineffective calls.

Gincore solves this problem. The system automatically analyzes calls, detects mistakes, and helps you sell more.

1. Identifying Sales Problems

📌 Fact: 80% of sales issues are not related to the product, but to how managers conduct the conversation.

Gincore reveals exactly where customers are lost.

• 🔹 What Does the System Analyze?
  
  • ✅ The stage in the call where the customer loses interest.
  • ✅ Which objections managers fail to handle.
  • ✅ The mistakes that most frequently lead to a lost deal.

Result: Supervisors can see who is actually selling and who is merely going through the motions.

📌 Example:
Company X started analyzing calls with Gincore. Within a month:
- Manager errors dropped by 40%.
- Call-to-deal conversion increased by 25%.

2. Automated Manager Training

📌 Fact: Managers who receive feedback after calls close 35% more deals.

Gincore makes training automated.

• 🔹 How Does It Work?
  
  • ✅ After each call, the manager receives a detailed report.
  • ✅ The system points out errors and offers personalized recommendations.
  • ✅ Supervisors can track each employee’s progress.

The manager quickly corrects mistakes, while supervisors save time on manual monitoring.

3. Enhancing Customer Service

📌 Fact: Customers are twice as likely to return to companies with quality service.

Poor calls not only kill sales, but they also destroy customer trust.

• 🔹 How Does Gincore Enhance Service?
  
  • ✅ Analyzes the tone of calls.
  • ✅ Detects rudeness or lack of confidence in the manager’s voice.
  • ✅ Highlights the mistakes that irritate customers.

Companies that use call analysis double their NPS (Net Promoter Score).

4. Building Employee Rankings

📌 Fact: Transparent rankings motivate managers to perform better.

• 🔹 How Does It Work?
  
  • ✅ Gincore creates leaderboards ranking your employees.
  • ✅ Top managers receive recognition and bonuses.
  • ✅ Underperformers can see their mistakes and work on them.
  • ✅ Supervisors quickly identify who needs training and who should be replaced.

When employees know they’re being evaluated, they strive to perform better.

5. Increasing Conversion and Profit

📌 Fact: Companies that analyze calls increase conversion rates by 1.5–2 times.

• 🚀 Managers lose fewer customers during calls.
• 🚀 The company receives more orders without increasing the advertising budget.
• 🚀 Customers are satisfied with the service and return again.

🔹 Example:
Company Y started using Gincore. After three months:
- The average call score increased from 6.1 to 8.3 points.
- The number of successful deals grew by 30%.

Conclusion

• 🔥 Gincore identifies manager mistakes and helps correct them.
• 🔥 Customers receive superior service, and the company achieves higher sales.
• 🔥 Call monitoring now takes seconds, not hours.

👉 How much money is your business losing due to poor calls? Find out with Gincore! 🚀

How to Implement Gincore for Call Analysis

Gincore seamlessly integrates with your telephony system and immediately begins analyzing calls. You don't have to listen to every conversation manually – the system does it all for you.

Here’s a simple plan to implement Gincore in your business.

1. Connect Your Telephony

📌 Gincore integrates with popular VoIP providers.

• 🔹 What Needs to Be Done?
  
  • ✅ Set up integration with your telephony provider.
  • ✅ Ensure that calls are recorded and transmitted to the system.
  • ✅ Link both external and internal numbers to your managers.

Now every call is automatically logged in the system.

2. Activate AI Analysis

📌 The system will begin dissecting calls and evaluating their quality.

• 🔹 How to Enable It?
  
  • ✅ Go to the Gincore settings.
  • ✅ Enable speech recognition and call analysis.
  • ✅ Configure topics, call objectives, and evaluation criteria to suit your business.

Gincore automatically recognizes the subject of the conversation and determines how well the manager handled the call.

3. Configure Ratings and Recommendations

📌 You decide how calls should be evaluated.

• 🔹 What Can You Configure?
  
  • ✅ Specify key evaluation criteria (objection handling, politeness, adherence to the script).
  • ✅ Set the weighting of criteria – determine which parameters are most important.
  • ✅ Define the minimum passing score for a quality call.

Each call is scored on a scale from 0 to 10. If a manager fails to meet the standards, the system will highlight the errors and suggest how to correct them.

4. Analyze Data and Employee Rankings

📌 Gincore automatically generates call reports.

• 🔹 What Will You Get?
  
  • ✅ An employee leaderboard – revealing who excels and who needs further training.
  • ✅ The average call quality score for your company.
  • ✅ Trend analysis – showing which employees are progressing and who continues to make mistakes.

Now you no longer need to manually review calls – all analytics are consolidated in a single report.

5. Launch the Process and Monitor the Results

📌 Once activated, Gincore will begin analyzing calls in real time.

• 🔹 What Next?
  
  • ✅ Regularly review the reports.
  • ✅ Pay attention to recurring manager mistakes.
  • ✅ Use Gincore's recommendations to train your team.

The longer the system runs, the more accurately it analyzes calls and boosts sales.

Why Gincore?

• 📌 Without automated monitoring, managers keep repeating the same mistakes.
• 📌 Manual call analysis takes hours; Gincore does it in seconds.
• 📌 The system doesn’t just evaluate calls – it helps managers sell better.

👉 Integrate Gincore and start analyzing calls today! 🚀

Call Monitoring – The Key to Sales Growth

Every day, your managers make dozens of calls. But do you know how many customers they lose?

• ❌ Manager errors repeat themselves.
• ❌ Customers turn to competitors.
• ❌ Supervisors don’t see the full picture.

Companies that analyze calls boost sales by 1.5–2 times. This isn’t speculation – it’s real statistics.

What Does Call Analysis Provide?

• ✅ Transparency – see exactly how your managers are performing.
• ✅ Sales Growth – mistakes are corrected, and conversion increases.
• ✅ Better Service – customers enjoy the interaction and stay with you.
• ✅ Time Savings – the system does the work for you.

Gincore transforms chaotic calls into a managed process, where every mistake is identified and corrected.

Why Is Automation Essential?

• 📌 Manual call monitoring consumes hundreds of hours – Gincore does it instantly.
• 📌 The human factor leads to recurring mistakes. AI analyzes without bias.
• 📌 Managers often overlook their weaknesses. Gincore highlights them directly in the report.

Companies that automate call analysis earn more and grow faster.

What Next?

• 🔥 Start call analysis with Gincore.
• 🔥 Identify where customers are lost.
• 🔥 Use the ready-made recommendations to fix mistakes.
• 🔥 Turn calls into a tool for growth, not loss.

👉 Try Gincore today and discover how much money your business is losing! 🚀