How to Set Up IP Telephony in Gincore in 30 Minutes: A Complete Guide to Call Automation

Purpose of the Feature: Why Your Business Needs IP Telephony Integration

The main goal of integration is to transform a chaotic stream of phone calls into an organized and controlled process. Instead of manually writing down numbers and conversation details, your managers get a ready-made tool that does it for them.

This feature is essential for the complete automation of a service center or any other client-facing department. It eliminates the risk of human error, ensures no lead is ever lost, and gives management a full overview of customer communications.

Features and Benefits: What You Get from Integration

Connecting IP telephony to Gincore unlocks a wide range of capabilities that directly impact your business's efficiency and profitability:

• Automatic logging of all calls. Every incoming call is instantly registered in the system: Gincore saves the phone number, the exact date and time of the call, and assigns it a unique ID.
• Instant access to customer history. If an existing customer calls, the system automatically opens their profile. The operator immediately sees the entire history of inquiries, orders, and previous repairs, allowing for personalized service.
• Control and analytics. The Gincore dashboard displays the total number of calls for the day. You can measure key metrics, such as the call-to-order conversion rate, and evaluate your managers' productivity.
• Evaluating ad effectiveness. When a call comes in, the operator can specify the advertising channel that brought the customer. This allows you to accurately determine which marketing investments are generating real inquiries and which are not.
• A unified database for teamwork. All information about a call, including the operator's notes, is accessible to all colleagues. This ensures seamless teamwork and continuity in customer communication.

Gincore Step-by-Step Guide: Setting Up IP Telephony in 5 Steps

The integration process is simple and does not require deep technical knowledge. Using the popular service Zadarma.com as an example, here’s how you can perform the setup yourself:

1. Step 1: Register and choose a number. Sign up on the IP telephony provider's website (e.g., Zadarma). Select and purchase a virtual phone number. These services offer numbers from over 70 countries, both landline and mobile.
2. Step 2: Install a softphone. Download the desktop application (a virtual phone or softphone) from the provider's website. Install it on your computer and log in using your telephony service credentials. After this, you will be able to receive incoming calls on your computer.
3. Step 3: Activate the API in your account. Go to your account on the telephony provider's website. Find the integration settings section (in Zadarma, it's “Settings” → “PBX” → “API and integrations”) and enable the API. The system will generate unique keys for you.
4. Step 4: Transfer the data to Gincore. Send the integration information (the generated keys) to the Gincore technical support email. The support specialists will handle the connection on their end.
5. Step 5: Test and finalize. The connection usually takes 15–20 minutes (in rare cases, up to 12 hours). After receiving confirmation from support, make a few test calls to your virtual number and ensure they appear in Gincore. Once everything is working, you can change the password in your telephony service account for security.

Use Cases

For a Service Center

A customer calls to check their repair status. The operator instantly sees their order on the screen and provides up-to-date information without wasting time searching.

For a Sales Department

A manager sees a missed call in Gincore, calls back, and creates an order. In the call card, they note that the customer came from a paid ad, adding data to the marketing report.

For a Production Facility

A supplier calls to clarify delivery details. The call is logged, and the responsible manager adds an important comment in the notes, which will be visible to warehouse staff.

Tips and Tricks

• Use multiple numbers. Purchase different virtual numbers for different advertising channels (website, business cards, social media). This will allow you to automatically and accurately track their effectiveness.
• Set up a voice menu (IVR). Use your telephony provider's features to set up a voice greeting and route calls to the appropriate departments. This will enhance your company's professional image in the eyes of customers.
• Analyze missed calls. The calls section in Gincore clearly shows how many inquiries were missed. This is a direct signal to optimize your managers' work.

FAQ (Frequently Asked Questions)

Conclusion

IP telephony integration is not just a convenient option; it's a necessary step for any company aiming for growth. It is one of the key features of Gincore that takes service center automation and sales management to the next level. You gain full control over one of your most important communication channels, stop losing leads, and make decisions based on accurate data, not guesswork.

Ready to take control of all incoming calls? Set up IP telephony integration in Gincore today and watch your business grow.